FRMODA is an Italian e-commerce platform specializing in Luxury Fashion. Based in Lombardy, between Brescia and Bergamo, FRMODA has expanded its global presence through FRMODA.COM, offering an exclusive shopping experience to customers worldwide.
The platform provides a wide range of luxury products, including clothing, accessories, shoes, bags, niche perfumes, high-end cosmetics, and home decor items. By collaborating with top international and Italian designers, FRMODA ensures a unique and high-quality shopping experience.
E-commerce challenges
In a highly competitive market like Luxury Fashion, attracting new customers is becoming increasingly costly. It is essential to stand out and offer added value, not only to acquire new customers but also to retain them.
Scalapay has helped FRMODA overcome these challenges by allowing customers to split payments into interest-free installments. This partnership has made FRMODA’s products more accessible to a broader audience, enabling the brand to reach new market segments and increase the number of items per order. Additionally, the installment payment option has enhanced customer loyalty by meeting their need for financial flexibility.
Partnership with Scalapay
Since introducing Scalapay, FRMODA has seen a significant increase across several key metrics. Scalapay’s adoption among customers has been remarkable, leading to a 20% increase in average order value and a 15% rise in the number of items per order.
Additionally, repeat purchases among customers using Scalapay are 25% higher, contributing significantly to the company’s overall growth. These results highlight how the partnership with Scalapay has enhanced product accessibility and strengthened customer loyalty.
The onboarding process with Scalapay was smooth and straightforward. While technical integration can sometimes be challenging, Scalapay’s support team proved to be extremely fast and competent, efficiently resolving any technical issues that arose.
From a contractual standpoint, the process was also seamless and well-managed at every stage, allowing FRMODA to operate without any disruptions from day one.
+30% Orders Through Co-Marketing Activities with Scalapay
Partnering with Scalapay is more than just adding a new payment method—it’s an opportunity to increase brand visibility among a community of over 6 million consumers actively searching for their next purchase. For brand partners, co-marketing with Scalapay offers a unique chance to capture consumer attention, build trust, and reach new market segments, all while reducing marketing costs.
At the same time, shoppers benefit from an enhanced shopping experience, feeling more confident in their purchases thanks to collaborations between brands they know and trust.
FRMODA has worked with Scalapay on various co-marketing initiatives aimed at boosting brand visibility. These activities include:
✅ Exclusive discount codes for users paying with Scalapay
✅ Social media content campaigns (e.g., Instagram) featuring top products to increase engagement and drive traffic to the website
These initiatives have allowed FRMODA to reach a wider audience and create effective promotional campaigns, leading to a 30% increase in installment-based orders during promotional periods.
The Importance of Online Channels and Technology
FRMODA has long understood the importance of delivering an exceptional customer experience and how crucial it is for consumers to feel connected to the brands they purchase from, even online.
To achieve this, FRMODA has developed a targeted social media strategy that shares behind-the-scenes content and fosters direct engagement with customers. Additionally, the brand places strong emphasis on personalization, tailoring the shopping experience to individual preferences.
Providing customers with their preferred payment options is a key factor in driving conversions. Offering flexible payment methods like Scalapay can significantly boost conversion rates, average order value, and customer loyalty. Investing in technology partners that enhance the customer experience with intuitive and user-friendly solutions is essential for long-term success.
If you want to experience firsthand how Scalapay’s BNPL solution can maximize conversions and increase average order value for your e-commerce, contact us here!
