--- title: "+20% in Average Order Value: How FRMODA Improved Sales Performance with Scalapay" description: "Since FRMODA adopted Scalapay's \"Buy Now, Pay Later\" solution, their e-commerce has seen a 20% increase in average order value and a 15% rise in the number of items per order. We interviewed Eleonora, Content & Marketing Specialist at FRMODA, to discuss the main challenges e-commerce businesses face today and the results achieved through their partnership with Scalapay." image: https://blog.scalapay.com/hubfs/Scalapay%20x%20FRMODA%20(1).webp --- Shopping Trends 2025 - Discover consumers' preferences [Download the report](https://blog.scalapay.com/it/ecommerce-trends-2025-le-tendenze-che-devi-conoscere-nel-2025) [![Scalapay-logo](https://blog.scalapay.com/hubfs/Scalapay-logo.svg)](https://www.scalapay.com/it/vendi-con-scalapay) - [Insights](https://blog.scalapay.com/en/blog) - [Case studies](https://blog.scalapay.com/en/testimonials) - [Reports & Research](https://blog.scalapay.com/en/reports) 19 February, 2025 11 Min # +20% in Average Order Value: How FRMODA Improved Sales Performance with Scalapay Since FRMODA implemented Scalapay's "Buy Now, Pay Later" solution, their e-commerce has seen a 20% increase in average order value and a 15% rise in the number of items per order. We interviewed Eleonora, Content & Marketing Specialist at FRMODA, to discuss the main challenges e-commerce businesses face today and the results achieved through their partnership with Scalapay. ![+20% in Average Order Value: How FRMODA Improved Sales Performance with Scalapay](https://blog.scalapay.com/hs-fs/hubfs/Scalapay%20x%20FRMODA%20(1).webp?width=1132&height=833&name=Scalapay%20x%20FRMODA%20(1).webp) FRMODA is an **Italian e-commerce platform specializing in Luxury Fashion**. Based in **Lombardy, between Brescia and Bergamo**, FRMODA has expanded its global presence through **FRMODA.COM**, offering an **exclusive shopping experience** to customers worldwide. The platform provides a **wide range of luxury products**, including **clothing, accessories, shoes, bags, niche perfumes, high-end cosmetics, and home decor items**. By collaborating with top **international and Italian designers**, FRMODA ensures a **unique and high-quality shopping experience**. ## E-commerce challenges In a highly competitive market like **Luxury Fashion**, attracting new customers is becoming increasingly costly. It is essential to stand out and offer **added value**, not only to acquire new customers but also to **retain them**. **Scalapay** has helped **FRMODA** overcome these challenges by allowing customers to **split payments into interest-free installments**. This partnership has made **FRMODA’s products more accessible** to a broader audience, enabling the brand to **reach new market segments** and **increase the number of items per order**. Additionally, the installment payment option has **enhanced customer loyalty** by meeting their need for **financial flexibility**. ## Partnership with Scalapay Since **introducing Scalapay**, FRMODA has seen a **significant increase** across several key metrics. Scalapay’s adoption among customers has been remarkable, leading to a **20% increase in average order value** and a **15% rise in the number of items per order**. Additionally, **repeat purchases among customers using Scalapay** are **25% higher**, contributing significantly to the company’s overall growth. These results highlight how the partnership with Scalapay has **enhanced product accessibility** and **strengthened customer loyalty**. > The **onboarding process** with **Scalapay** was **smooth and straightforward**. While **technical integration** can sometimes be challenging, Scalapay’s **support team** proved to be extremely **fast and competent**, efficiently resolving any technical issues that arose. > > From a **contractual standpoint**, the process was also **seamless and well-managed** at every stage, allowing FRMODA to **operate without any disruptions from day one**. > >     ## +30% Orders Through Co-Marketing Activities with Scalapay Partnering with **Scalapay** is more than just adding a new payment method—it’s an opportunity to **increase brand visibility** among a **community of over 6 million consumers** actively searching for their next purchase. For brand partners, **co-marketing with Scalapay** offers a unique chance to **capture consumer attention, build trust, and reach new market segments**, all while reducing marketing costs. At the same time, **shoppers benefit from an enhanced shopping experience**, feeling more confident in their purchases thanks to collaborations between brands they **know and trust**. **FRMODA** has worked with **Scalapay** on various **co-marketing initiatives** aimed at boosting brand visibility. These activities include: ✅ **Exclusive discount codes** for users paying with Scalapay ✅ **Social media content campaigns** (e.g., Instagram) featuring top products to **increase engagement** and drive traffic to the website > These initiatives have allowed FRMODA to **reach a wider audience and create effective promotional campaigns**, leading to a **30% increase in installment-based orders during promotional periods**. ## The Importance of Online Channels and Technology FRMODA has long understood the **importance of delivering an exceptional customer experience** and how crucial it is for consumers to feel **connected to the brands they purchase from**, even online. To achieve this, FRMODA has developed a **targeted social media strategy** that shares **behind-the-scenes content** and fosters **direct engagement with customers**. Additionally, the brand places **strong emphasis on personalization**, tailoring the shopping experience to individual preferences. > Providing customers with their **preferred payment options** is a key factor in driving conversions. Offering **flexible payment methods** like **Scalapay** can **significantly boost conversion rates, average order value, and customer loyalty**. Investing in **technology partners** that enhance the **customer experience** with **intuitive and user-friendly solutions** is essential for long-term success. If you want to experience firsthand how **Scalapay’s BNPL solution** can **maximize conversions and increase average order value** for your e-commerce, contact us here! [Beauty](https://blog.scalapay.com/en/testimonials/tag/beauty) [Fashion](https://blog.scalapay.com/en/testimonials/tag/fashion) ![FRMODA LOGO](https://blog.scalapay.com/hubfs/FRMODA%20LOGO.svg) Previous Solution N/A Category Fashion Product Scalapay Pay in 3 Key Results **+20% in average order value** Website frmoda.com ## Increase your sales Offer your clients the option to pay in instalments, without interest [Contact us](https://www.scalapay.com/it/vendi-con-scalapay) Success stories ![How Coin was able to double their average order value with Scalapay](https://blog.scalapay.com/hs-fs/hubfs/Screenshot%202024-04-05%20alle%2016.18.58.png?width=620&height=526&name=Screenshot%202024-04-05%20alle%2016.18.58.png) ## How Coin was able to double their average order value with Scalapay Coin is a renowned retail and e-commerce brand known for its wide selection of clothing, beauty products, and home... Read more ![How Coin was able to double their average order value with Scalapay](https://blog.scalapay.com/hs-fs/hubfs/Screenshot_2024-04-05_alle_16.31.54-1_50.webp?width=800&height=589&name=Screenshot_2024-04-05_alle_16.31.54-1_50.webp) ![How Alviero Martini 1a Classe leveraged Scalapay to increase new customers](https://blog.scalapay.com/hs-fs/hubfs/csm_alvieromartini_da8793acaa.png?width=926&height=926&name=csm_alvieromartini_da8793acaa.png) ## How Alviero Martini 1a Classe leveraged Scalapay to increase new customers Alviero Martini 1a Classe is an internationally renowned brand that embodies Italian style through its iconic Mappageo,... Read more ![How Alviero Martini 1a Classe leveraged Scalapay to increase new customers](https://blog.scalapay.com/hs-fs/hubfs/Scalapay%20x%20Alviero%20Martini%20(1).webp?width=800&height=589&name=Scalapay%20x%20Alviero%20Martini%20(1).webp) ![How Stroili Achieved a 150% Conversion Boost with Scalapay](https://blog.scalapay.com/hubfs/logo.svg) ## How Stroili Achieved a 150% Conversion Boost with Scalapay A Brand That Speaks to the Heart Founded in 1996 with the innovative idea of making the world of jewelry accessible to... Read more ![How Stroili Achieved a 150% Conversion Boost with Scalapay](https://blog.scalapay.com/hs-fs/hubfs/I2A5512_copia-scaled-1%20(1)-1.webp?width=800&height=409&name=I2A5512_copia-scaled-1%20(1)-1.webp) 2025 e-Commerce Trends: Learn about the latest consumer shopping preferences [Download the report](https://blog.scalapay.com/reports) ![Scalapay-logo](https://blog.scalapay.com/hubfs/Scalapay-logo.svg) - [Resources](https://blog.scalapay.com/en/) - [Insights](https://blog.scalapay.com/en/blog) - [Success Stories](https://blog.scalapay.com/en/testimonials) - [Research](https://blog.scalapay.com/en/reports) - [Sell with scalapay](https://www.scalapay.com/it/vendi-con-scalapay) - [Pay in 3](https://www.scalapay.com/it/pagamento-rateale-scalapay) - [Pay in 4](https://www.scalapay.com/it/pay-in-4) - Company - [Scalapay Branding](https://universe.scalapay.com/?lang=it) - [Terms and conditions](https://cdn.scalapay.com/terms-and-conditions/it-IT/Scalapay%20-%20Terms_and_Conditions.pdf) - [Privacy](https://www.scalapay.com/privacy?country=IT) - [Cookie](https://www.scalapay.com/cookies?country=IT) - [Work with us](https://www.scalapay.com/careers) - [Legal notes](https://www.scalapay.com/legals?country=IT) ![](https://blog.scalapay.com/hs-fs/hubfs/raw_assets/public/scalapay-theme/images/flags/en.png?width=23&height=23&name=en.png) - [![](https://blog.scalapay.com/hs-fs/hubfs/raw_assets/public/scalapay-theme/images/flags/en.png?width=23&height=23&name=en.png) English](https://blog.scalapay.com/#) - [![](https://blog.scalapay.com/hs-fs/hubfs/raw_assets/public/scalapay-theme/images/flags/it.png?width=23&height=23&name=it.png) Italiano](https://blog.scalapay.com/testimonials/20-di-scontrino-medio-come-frmoda-ha-migliorato-le-performance-di-vendita-con-scalapay) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scalapay", "url" : "https://blog.scalapay.com/en/testimonials/author/scalapay" }, "dateModified" : "2025-07-23T14:29:35.109Z", "datePublished" : "2025-02-19T13:58:00.000Z", "headline" : "+20% in Average Order Value: How FRMODA Improved Sales Performance with Scalapay", "image" : [ "https://blog.scalapay.com/hubfs/Scalapay%20x%20FRMODA%20(1).webp" ], "mainEntityOfPage" : { "@id" : "https://blog.scalapay.com/en/testimonials/20-di-scontrino-medio-come-frmoda-ha-migliorato-le-performance-di-vendita-con-scalapay", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.scalapay.com/hubfs/Scalapay_Logo_Primary_Black.png" }, "name" : "Scalapay" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.scalapay.com/media-transcripts/114032304626/it.vtt", "inLanguage" : "it", "name" : "it Captions" }, "contentUrl" : "https://26230674.fs1.hubspotusercontent-eu1.net/hubfs/26230674/FRMODA_testimonial.mp4", "dateModified" : "2026-09-10T10:44:34.723Z", "duration" : "PT2M48.085S", "height" : 1080, "name" : "FRMODA_testimonial", "thumbnailUrl" : "https://api-eu1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/114032304626?portalId=26230674&size=medium", "uploadDate" : "2024-09-02T16:03:31.353Z", "width" : 1920 } ```