How Stroili Achieved a 150% Conversion Boost with Scalapay

Since 2021, Stroili has partnered with Scalapay, and by adopting the “Buy Now, Pay Later” payment solution, it has made the shopping experience even more accessible and emotionally engaging. This has enabled the brand to successfully connect with its core target audience, Gen Z and Millennials, while simultaneously strengthening its premium brand positioning.

A Brand That Speaks to the Heart

Founded in 1996 with the innovative idea of making the world of jewelry accessible to anyone who wishes to wear something unique, Stroili has become a benchmark in the sector. The brand boasts more than 400 directly operated stores across Italy, strategically located in the best shopping malls and urban centers.

Italy’s First Jewelry E-commerce
Over €300 million in net sales
The majority of business takes place in shopping centers

The Challenges

In today’s landscape, where consumers are increasingly driven by emotional values and a desire for authenticity, accessible jewelry risks losing its meaning, becoming merely a fashion accessory.

Stroili set three strategic goals:

Strengthen brand relevance among key target groups (Gen Z, Millennials, Gen X)
Enhance the perception of product quality and value
Stand out in the market through a unique and consistent positioning

The option to pay in 3 or 4 interest-free installments perfectly aligns with consumers’ desire for a complete, commitment-free shopping experience.

Thanks to the integration of Scalapay:

Stroili recorded a sales increase among Millennials and Gen Z, who represent 67% of Scalapay’s user base in the category.
The brand was able to offer greater flexibility on higher average baskets (even exceeding €1,500) through Pay in 3 and Pay in 4 options.
The consumer experience improved thanks to a mobile-first UX consistent with the digital habits of the target audience.

The results

Average basket size in-store was 2.5 times higher with Scalapay compared to Stroili’s average.
+150% conversion rate from the Scalapay app versus Stroili’s average rate.
+47% increase in average basket size with Pay in 4.
High approval rate (70%) even for tickets above €1,500.
10% of Stroili orders generated through the Scalapay app.

“Scalapay proved to be a strategic accelerator for Stroili, helping increase average retail basket size and conversion rate by 2.5 times, boosting premium segment sales among Gen Z and Millennials, and supporting new customer acquisition.” Marco Licastro, Commercial Director di Stroili

If you’re interested in experiencing firsthand the benefits of Scalapay’s BNPL solution, and discovering how it can maximize conversions and average order value for your e-commerce and physical stores, contact us here.