Shopping Trends 2025 - Discover consumers' preferences Download the report

The Secret Weapon of Buy Now Pay Later

The Key to Maximizing E-commerce Growth and Customer Loyalty

  • Over 3,500: the number of brands analyzed 
  • $ 1000 billion : the value of e-commerce within 2025
  • $ 576 billion: the value of Buy Now Pay within 2026
  • 15%: the abandon rate during the checkout
  • Focus industries: Fashion, Luxury, Beauty, Travel, Home & Garden

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The benefits of BNPL in Italy

48%

average AOV oplift

-11%

average decrease of abandon rate

64%

repeat purchase rate

60%

of Millennials and Gen Z customers

+5000 brands chose us:

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The Secret Weapon of Buy Now Pay Later