Milan, May 22, 2024 - Scalapay, the leading Buy Now Pay Later (BNPL) platform in Southern Europe, and Adyen, the financial technology platform chosen by many companies worldwide, announce the launch of a strategic partnership that opens up new opportunities in the payments landscape. This collaboration will see Adyen process instalment payments made through Scalapay and allow its customers to access Scalapay's BNPL solution, which includes merchants such as Veralab, Douglas, Twinset, Alpitour, Best Western, and others.
Thanks to the synergy with Adyen, Scalapay can leverage a solid technological platform offering advanced transaction processing capabilities. Through sophisticated machine learning-based solutions, it will be possible to offer a seamless payment experience, increasing conversion rates at checkout and reducing fraud risk. At the same time, this partnership will allow Adyen customers to activate the Scalapay payment solution directly from the Adyen platform, thus benefiting from one of the most appreciated purchasing methods by consumers. In addition to meeting the growing demand from the latter, BNPL proves to be a highly advantageous option for merchants. According to a report by Scalapay, brands integrating this option into their website or physical store register an average increase of 48% in order value, an 11% increase in conversion rate, and a 55% increase in new customers.
Simone Mancini, CEO of Scalapay, comments: "Adyen has created a payment solution appreciated by many brands and in many markets. This partnership allows us to accelerate Scalapay's growth by offering a simple and fast way to activate instalment payments across multiple partner brands. For us, this means expanding the merchants portfolio to our base of over 6 million users."
"Considering the significant growth that the BNPL payment method is experiencing, we are particularly pleased to have entered into a new partnership with one of the pioneers in this field," comments Gabriele Bellezze, Country Manager Italy of Adyen. "Thanks to our global acquiring capabilities and local licenses and contacts, we will support Scalapay in processing BNPL transactions quickly and easily in Southern Europe, thus ensuring higher authorization rates and faster settlements in each market. Together with Scalapay, we are confident that we can create significant synergies in the Italian and international fintech universe."
Scalapay is the leading Buy Now Pay Later platform in Southern Europe, transforming the
way over 6 million users shop online and in-store by allowing them to make interest-free
instalment purchases. Our mission is to enable our over 8,000 brands to offer their
customers magical shopping experiences with brands such as Veralab, Douglas, Patrizia
Pepe, Twinset, Alpitour, Best Western, and more. To discover more about our solutions, click here.
Adyen (AMS: ADYEN) is the financial technology platform chosen by many of the world's leading companies, providing a modern end-to-end payment infrastructure, data-driven insights, and financial products in a single integrated solution to help businesses achieve their ambitions faster. With offices worldwide, Adyen partners with companies such as Brunello Cucinelli, Venchi, QC Terme, H&M, eBay, and Microsoft.