Scalapay Partners with Trustfull to Strengthen BNPL Fraud Prevention across Europe

Milan, 10 December 2024 - Trustfull, a leader in identity intelligence for fraud prevention, is proud to announce a strategic partnership with Scalapay, a premier European buy-now-pay-later (BNPL) provider. The collaboration will strengthen fraud prevention operations across Scalapay’s extensive network of European markets, leveraging Trustfull’s platform to proactively identify fraudsters and prevent first payment defaults.

In 2023, the European BNPL market was valued at approximately $147.6 billion and is
projected to reach $272.5 billion by 2029 (Source). This rapid market expansion brings an
increasing need for robust fraud prevention solutions that can protect against evolving
tactics, including synthetic identity fraud. The Trustfull platform addresses these challenges
by offering open-source intelligence insights and real-time analysis on user contact details
and location, enabling BNPL businesses to accurately differentiate between legitimate
customers and high-risk applicants.

Founded in 2019 and headquartered in Milan, Scalapay has rapidly become a leading player
in the European BNPL market, known for its commitment to financial accessibility and
customer convenience. With millions of customers and a growing list of merchant partners,
Scalapay offers interest-free installment payment options, making purchases more
accessible while prioritizing customer safety.

Trustfull’s Identity Intelligence engine analyzes hundreds of digital signals—such as email
addresses, phone numbers, IP addresses, browser and device data—to assess user risk in
real time. This empowers fraud teams to detect synthetic identities and prevent fraud while
maintaining a seamless user experience.

Ana Milena Fernandez, CRO at Scalapay, commented:

With Trustfull’s technology, we are enhancing our proactive fraud prevention controls within
our online applications to keep reducing first payment defaults. This partnership aligns with
our goal to provide fast, convenient, and secure payment alternatives to all stakeholders
involved, including merchants and end customers.

Marko Maras, CEO of Trustfull, added:

The Trustfull team is looking forward to supporting Scalapay’s mission of making payment
flexibility accessible to everyone, without compromising security. Our solutions will empower
Scalapay to offer a seamless and secure experience to its customers, all while minimizing
risk exposure and protecting the company from potential losses due to fraudulent
applications.

About Trustfull
Trustfull helps businesses reduce risks, protect integrity and accelerate growth on a global
scale. The Trustfull platform unlocks hundreds of digital signals to accurately detect fraud and
fincrime attempts across the entire customer journey. Through combined and fully silent
phone, email, IP, device and browser checks, our ready-to-use models, workflows and data
empower teams to make better risk decisions with no UX implications. Hundreds of clients
and partners - including Nexi, Twilio, Sisal, Lastminute.com and Trulioo - rely on Trustfull's
award-winning technology to prevent fraud and build trust across borders.
For more information: https://trustfull.com/

About Scalapay
Scalapay is the leading Buy Now, Pay Later platform in Southern Europe, revolutionizing the
way over 6.85 million users shop online and in-store by enabling interest-free installment
payments. Scalapay's mission is to empower its 8,000+ partner brands to offer their
customers magical shopping experiences with names like Veralab, Douglas, Patrizia Pepe,
Twinset, Alpitour, Best Western, and many more.
For more information: www.scalapay.com