At Scalapay, we have gathered and examined a wealth of proprietary and external data, coupled with expert analysis and industry perspectives, to write a thorough analysis of the key trends shaping shopping preferences in 2024.
Spanning across more than 6 key industries, each chapter of this report provides clear insights into how and why people are shopping the way they are. We’ll delve into consumer behaviour and how the macroeconomic conditions are influencing purchase decisions, with a specific focus on Italy, France and Spain, and retail strategies businesses can implement to take advantage of current trends.