Shopping Trends 2024 - Discover Italian consumers' preferences Download the report

E-commerce: Key Trends That AreReshaping Retail this year

💡In 2024, the e-commerce industry is turning a new chapter, blending technological innovation with a warm, human and customer-focused touch in the face of economic shifts.

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Did you know that...

17%

of purchases were influenced by artificial intelligence?

61%

of consumers feel treated as mere 'numbers' by brands?

69%

of consumers prefer brands that personalize shopping experiences?

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