In this article, we'll delve into the transformative power of co-marketing and strategic partnerships, showcasing how we collaborate with our partners to deliver successful campaigns. Additionally, we'll highlight two standout co-marketing initiatives from the Beauty and Cosmetics industry, demonstrating the outstanding results achieved through our collaborative efforts.
With co-marketing, companies team up to boost the visibility and appeal of their products or services to their respective audiences. This partnership involves various activities, from crafting engaging content together, running joint social media campaigns, or presenting enticing cross-promotional offers. Essentially, co-marketing goes beyond merely combining logos but embodies mutual support, where both parties collaborate to elevate each other's offerings.
Co-marketing offers our brand partners a fast track to capturing attention, fostering trust, and tapping into new markets, all while minimizing costs through collaborative efforts. Meanwhile, customers benefit from an enriched experience, feeling reassured in their purchases when they see familiar names working together. This is where Scalapay steps in with its strategic co-marketing and partnership strategy. We curate experiences across a multitude of platforms – including websites, apps, newsletters, and social media – ensuring each interaction flows seamlessly. Through rigorous data analysis and continual refinement of our initiatives, we ensure every campaign leaves an indelible impression and delivers great performance for our partners.
Co-marketing with Scalapay offers e-commerce brands a multitude of advantages, each contributing to their growth and expansion in distinctive ways.
Expanded Reach and Exposure: Partnering with Scalapay allows brands to tap into our extensive customer base, comprising over 5 million users, 1.6 million newsletter subscribers, and a social audience of 150,000. This can significantly expand your reach and introduce your products to a broader audience who may have previously been unaware of them.
Enhanced Credibility and Trust: As the most loved solution in the Buy Now, Pay Later space, Scalapay adds a layer of trustworthiness that resonates with consumers and elevates their confidence, resulting in enhanced conversion rates and consumer trust.
Cost Efficiency and Resource Sharing: Co-marketing with Scalapay means leveraging our resources and profound marketing expertise for joint promotional efforts. This streamlined approach allows you to achieve your marketing objectives more efficiently while freeing up resources to focus on other critical aspects of your business.
Fostering Innovation and Creativity: with a culture of creativity and innovation, we are constantly exploring new campaign concepts that harness the potential of data analytics to create impactful strategies.
Co-Marketing with Scalapay
At Scalapay, we excel in co-marketing collaborations with our valued partners, employing a range of initiatives tailored to amplify brand visibility and enrich consumer engagement. From expansive marketing campaigns involving multiple brand partners to strategic activations during peak commercial moments like Black Friday or winter sales, our focus is on achieving maximum impact and extended reach.
Targeted marketing campaigns centred around specific calendar events or themes, such as Easter or Valentine's Day, help us craft compelling messages that resonate with consumers’ current interests. Our approach also includes bespoke marketing campaigns meticulously tailored to individual brand partners, enabling us to deliver personalized messages and drive exceptional outcomes.
Collaboration lies at the heart of our co-marketing strategy. We work closely with our brand partners to define shared objectives and establish clear expectations. Once the goals are set, we strategically identify the most suitable channels for activation, including websites, apps, newsletters, social media platforms, and special activations. This detailed approach ensures that every touchpoint maximizes impact and resonates with the target audience.
Continuous communication with our partners ensures the optimization of our co-branded activations, allowing us to refine strategies and maximize impact. We prioritize data-driven decision-making, actively reporting and monitoring results after each campaign or activation. By leveraging data and analytics, we continuously refine our approach to deliver the most effective marketing messages and drive success for our partners.
During the 2024 Valentine's Day period, we implemented a two-week targeted campaign with Douglas, which combined various marketing channels to maximize reach and engagement. The campaign was prominently featured on the Scalapay website, app, and social media channels, ensuring seamless accessibility for consumers. Additionally, personalized newsletters and push notifications were sent to users to encourage purchases. At the same time, Douglas featured the option to check out Scalapay on their channels (social media, website and newsletter) with customized creatives and materials, reinforcing the collaboration.
Douglas experienced an impressive uplift in engagement, with an average of 1000 clicks per day during the campaign period—a significant increase of 139% compared to the previous year. The data underscores the success of our collaborative approach in driving consumer engagement and boosting sales for Douglas, amplifying brand visibility and driving consumer engagement, especially during strategic moments throughout the year.
In collaboration with Veralab, we implemented a highly successful campaign during the 2023 Easter season. The campaign offered exclusive discounts to Scalapay users, both new and existing customers. Scalapay new customers were eligible for a 20€ discount on their orders while returning ones enjoyed a 10€ discount.
The results of the promotion were remarkable, with Veralab achieving exceptional sales figures on the day of the promotion:
The distribution of users during the promotion was as follows: 33% were part of the Scalapay Network, 42% were Veralab returning customers, and 25% were Scalapay new customers (nearly double the average, representing a growth of 257% compared to the previous day).
Scalapay is much more than a payment method and a BNPL provider; it's a conversion accelerator that enhances and facilitates the customer journey for our valued brand partners. Unlike conventional BNPL solutions, where partnerships are limited to just integrating payment methods, Scalapay takes a comprehensive approach. Our mission is to empower our brand partners to connect with their dream clients. Through strategic co-marketing and partnerships during pivotal commercial moments, we transform BNPL into a pivotal channel for e-commerce triumph, simplifying customer acquisition and retention processes.
To discover more about how we help our merchants succeed with our solutions and personalized support, visit our dedicated page here.